5 Things Nobody Tells You About Query Letters

5 Things Nobody Tells You About Query Letters In this video, we examine five things about composing inquiry letters that no one discloses to you.Now that youve composed a book or an article and you need to get it distributed. In any case, how would you make that happen?First, dont notice cash or installment. The reason for an inquiry letter is to demand that a specialist, distributer or manager believe your composition to be remembered for their distribution. Much the same as you wouldnt ask an imminent boss precisely the amount they are going to pay you before you examine your capabilities, neither should you ask about installment when composing your inquiry letter.Second, hold it under a page (single-separated) and a large portion of a page is better. Recollect the straightforward purpose of composing a question letter is to let to the distributer or proofreader recognize what you have composed and why they should need to peruse it.Third, notice distributing credits or scholars grants, yet just in the event that they are notew orthy. In the event that your lone distributing certification is a visitor post on your closest companions blog, its best to leave that off of the inquiry letter-except if your closest companions blog has a large number of readers.Fourth, make it individual and explain to the peruser why youve sent it to the person in question explicitly. The most ideal approach to discover distributions that take into account a specialty crowd is to glance through the distributions site especially the about and media pack segments. This exploration on your end will give you insights about the distributions crowd, reach, objectives, and vision.Fifth, in the event that you have a customary composing stage or web based life account concentrated on your composition, notice it quickly, alongside a connection and details identified with your crowd. The explanation behind doing this is basic: distributers (or specialists or editors) comprehend that a crowd of people is something essential. For them, crowd numbers and measurements convert into dollar signs. Its simply that simple.Remember-you just get one opportunity to establish an extraordinary first connection. So do your examination and make the most of it.

To what extent is policy

Presentation Europeanisation might be comprehended as the turn of events and escalated development of character that is explicit to the European mainland or potentially its nations well above different nations and personalities inside Europe (Bailer et al., 2008).Advertising We will compose a custom exposition test on To what degree is strategy making being Europeanised in part conditions of the European Union explicitly for you for just $16.05 $11/page Learn More what's more, with respect to Schneider and Hage (2007 p.312), â€Å"Europeanisation may likewise allude to the procedure through which European association political and financial elements become some portion of the authoritative rationale of national governmental issues and approach making†. Strategies, for example, the agrarian core values look to help the creation of horticultural items, for example, milk in every single European country might be considered as genuine instances of Europeanisation (Riedl 2008). Emb racement of the arrangements implies that all countries in Europe are resolved to work under provincially coordinated strategy systems. The fundamental motivation behind this paper is to give a basic and educated comprehension regarding the ideas and procedures that are related among globalization and Europeanisation. The paper likewise focuses on to assess the effect of globalization and Europeanisation on governments and open approach. Specific accentuation is set on the effect of the globalization and Europeanisation hypothetical ideal models on administration, just as and the turn of events and execution of open approaches, particularly in Britain. It is imagined that, through such investigation and conversation, the degree at which policymaking is being Europeanised inside part conditions of European countries might be resolved This exposition is sorted out into two primary segments. In the primary area, a conversation relating to how practices of globalization associate with a dministration and open strategy will be tended to. This will be trailed by a basic examination of how practices of Europeanisation are identified with administration and open approach. In the subsequent area, the paper explores the causes and effects of Europeanisation and globalization, trying to show how they think about open approach and governance.Advertising Looking for article on political theories? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Extents to which Policymaking is being Europeanised in Member States of the European Nations Over a very long while, the European Union has worked as a solitary exchange square. Such activities were encouraged through the arrangement of normal exchange and financial advancement approaches and administration frameworks (Borzel, 2002; Boerzel, 1999). A case of this is the Common Agricultural Policy (CAP), which is viewed as the first (and for a long time, the main) redistributive arrangement o f the European Community (EC) (Bache, George and Bulmer, 2008, p.371). One of the key objectives of globalization is to spread the best benchmarks of taking care of issues over the world. Conversely, the idea of Europeanisation as it applied to the authorization of the CAP, was to coordinate strategies to guarantee that all countries in the European countries become independent for their food supplies. Subsequently, among the establishing long periods of the Europeanisation hypothetical standards for picking up food reliance, farming arrangements yielded accomplishment in 1960s. Bache, George, and Bulmer (2008, p.372) bolster this affirmation by further fighting back, â€Å"the accomplishment of farming continued the expectations of the supporters of joining during 1960s when it was viewed as the beginning of a procedure that would prompt other normal policies†. Tragically, as time advanced, other regular approaches barely showed up. The endeavors to Europeanise open strategi es have had extreme ramifications to the economies of certain countries in the European Union. For instance, the endeavors to send regular EU approaches, for example, natural insurance and protection arrangements impede the efficiency of the countries, which don't have the ability to treat their mechanical effluents in a financially savvy route contrasted with associations working in the EU. For a country, particularly in the creating scene, to accomplish the ability to react to the ecological preservations and insurance worries in the level of the EU, much government use is essential. Comparative difficulties are likewise experienced by the EU part states (Borzel 2002).Advertising We will compose a custom article test on To what degree is strategy making being Europeanised in part conditions of the European Union explicitly for you for just $16.05 $11/page Learn More The inquiry that rises is the manner by which the points of view of Europeanisation impact the course taken by parti cular countries that structure the European Union, as far as open strategies and administration draws near. Globalization, Public Policy, and Governance Government activities are executed in a way that is reliable with the law. This affirmation underlines the hugeness of open approaches inside administration, which are imperative to characterize. Concerning open strategies, Plumper and Schneider (2009, p.67) group them as â€Å"a principled manual for activity, taken by the authoritative official parts of the state as to a class of issues in a way that is reliable with law and institutional custom†. Hence, the idea of Europeanisation is an undertaking to ingrain a custom that ties all EU countries in the methodologies of structure and execution of open approaches. At a hierarchical level, administration alludes to â€Å"the set of strategies, jobs, obligations, and procedures set up in a venture to manage, direct, and control how the association utilizes advancements to achi eve business goals† (Finkelstein 1995, p.368). In any case, in the advancement of open approaches, this term is utilized to allude to specific activities, for example, deciding, which give the meaning of desires, instruments of agreeing power and even methods of checking exhibitions (Kooiman Jentoft 2009; Sorensen 2006). The exertion by the EU in making coordinated arrangements inside different divisions of economies, which are appropriate to all the countries that structure the EU, is a noteworthy measure in guaranteeing the EU grows all things considered through the selection of compelling administration rehearses. Advancement of approaches that favor the extension of neighborhood markets to advance free progression of agrarian items solely inside Europe, has not just built up the EU economy over various years, yet has additionally encouraged in molding the EU to turn into an enormous showcasing element with a worldwide vibe (Dyson 1999: Howell 2000).Advertising Searching for article on political theories? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Actually, through globalization, which is protected by methodologies to guarantee the EU overwhelms in the exchange at worldwide fronts. The portions of worldwide fares rose by 1.2% in 2006 for example 40.8% to 42% (Howell, 2009, p.81). This expansion was acknowledged in the midst of weighty worries over constant development of China and India’s exportation capacities. The net effect of administration and approaches that cultivate improvement of globalization and Europeanisation among EU part states is boosting the monetary development of the EU. The reproduction for this result is the expanded gaining for European-based organizations. The technique has shortened into expanding business rates combined with wages among laborers in the EU (Bã ¶rzel Risse, 2003; Radaelli, 2008). Most fundamentally, the EU is a tremendous supporter for globalization. It has worked extensively in building up strategies in support of its. Through the sanctioning of remote exchange approaches, with an end goal to make all business sectors over the globe incorporated, the EU has figured out how to set up different associations with various countries, incorporating those in the created and the creating scene. Having exchange linkage with creating countries has brought about EU purchasers profiting by lower cost imports, which thus has helped in lessening expansion and expanding net gain (Cowles, Caporaso Risse 2001, p.23). By the by, note that the favorable circumstances related with globalization are a reason for laborers in specific ventures to endure hugely. With Europe at the core of globalization, European countries have profited incredibly from the acknowledgment of the benefits related with it Grazino and Vink (2008, p.56) layout that this addition ranges from lower exchange obstructions, more prominent open doors for exchange, fast dispersion of innovation to speculation. Ostensibly, strategy changes that energize the soul of globalization have encouraged gigantic progre ssion of administrations and merchandise, individuals, capital, and even specialized ability among Europe and the remainder of the world. With Europe having been entrenched modernly, this stream has enlarged advancement and improvement at a dumbfounding rate, by temperance of the way that it can exploit the economies of scale (the focal points that associations in a country gain by being huge or by having the ability to create numerous items and administration). Subsequently, before the earlier decade, when in China and other innovatively creating countries represented a danger regarding worldwide conveyance of minimal effort fabricated items; the EU has been increasing a lot from its exchange worldwide arrangements. Such gains incorporate the strong development of imports, combined with fares and enormous speculation inflows and surges (Exadaktylos Radaelli, 2009). Generally speaking, net inflows in labor have created unassuming profit and salary among European nationals. Europeani sation, Public Policy, and Governance The methodology sent by the EU to acknowledge monetary improvement through commitment and incorporation of exchange with different countries, comprises a significant benchmark that is imitated by numerous different countries.

Research Report Writing Service

Research Report Writing ServiceA successful online marketing business often needs research report writing service to produce their own materials. When you are looking for a company to write up content for your website, it is important to make sure they are established and reliable. You also want to be sure they are trained in the topic of your website.Finding a reliable company to provide quality content will go a long way to make your site popular with search engines. The most effective SEO firms can produce highly targeted content for their clients. Search engine spiders, referred to as bots, often focus on the quality of website content before focusing on the popularity of the page.Good content is always easier to find when search engines are looking for keywords. This is especially true when it comes to links to websites or content on sites that may link to yours. In order to make your site appear on top of the list when visitors do a search for your keyword, you should be prepar ed to provide relevant information.A research report writing service can help you build a more refined product. A well written content document can stand out among hundreds of competitors. It will establish your site as an expert in its field.The success of many successful marketers is built on having a well-written content document. When visitors to your site to read and enjoy your writing, they are more likely to return. A content writer will produce the written material that will work best for your audience.Successful content provides instant credibility. Visitors are more apt to trust a website with content than one that does not. They feel as though they have stumbled upon an objective site that has done its homework.You can ask your search engine optimization service to produce and publish your content on a page. You can even have the writer make changes if necessary, while still maintaining the tone you want. You can then select the document to add to your main pages.A search engine optimization firm can produce high quality content documents. They can provide high quality templates for the topics of your website. With the right research report writing service, you can produce the high quality material you need to produce content that is attractive and enticing to online users.

I Have An Assignment For You - 710 Words

I have an assignment for you that will be more challenging than pressing up into handstand or putting both legs behind your head. In fact, you have to be a real yogi to accept. Are you ready? Here it is: Be nice all day, from the moment you wake up until the moment you fall asleep. Be kind and generous in your thoughts, speech actions and feelings. If it sounds easy and you don’t believe me, try giving it a shot before you shrug it off. Because in between traffic jams, travel delays, dirty dishes, barking dogs, screaming babies, bills to pay, laundry piles and a thousand other things that line your to-do list, it can be easy to get annoyed or frustrated with the world around you. Take time to reflect on your day so far. If you snapped at anyone †¦ judged someone harshly (including yourself) †¦ honked your horn in frustration †¦ or harbored negativity of any kind †¦ then you failed the test already. See? It’s not as easy as it seems to be genuinely nice all day in every way. In fact, it might just be impossible. After more than fifteen years of a steady Ashtanga Yoga practice, I now measure my success in the practice of yoga by how long I’m able to keep my emotional center spacious enough to be genuinely kind. Trust me, it’s almost easy to get on the mat and bend and twist your body in comparison. And it is much harder to maintain a kind and generous heart in the face of adversity and stress. But the real yoga happens off the mat. The purpose of every yoga pose is really toShow MoreRelatedWeek 4 Personal Strategy Card EXP105 Aug2014 Essay1163 Words   |  5 Pagesdegree to which you use each of your Learning Patterns. (Refer to the Personal Learning Profile you developed for your Week Two assignment and any feedback provided by your instructor to determine if you need to refine your responses as you complete this section.) Sequence: Sequence is something I did not realize that I use on a daily basis and how important it is to my daily life. When at work I would be lost and confused with out my daily checklist that I have set up to start my day. I tried to stepRead MoreHow Do Teenagers My Age Manage Their Time?908 Words   |  4 Pagesand to what extent does it negatively affect their academic performance? Reason for selecting area of research- I want to perform this research to compare the way I Manage my time to how others, my age, manage their time and see how their time management affects their academic performance. This problem affects me as I don’t manage my time very well. Method of investigation- I have used the questionnaire to pin point different areas of time management. There are sixteen (16) questions in this questionnaireRead MoreResearch Essay : An Analysis Of The Way To Copy1006 Words   |  5 PagesHow to Copy- What’s the fastest way to get an assignment done at the last minute without actually doing it? Everyone’s answer- use someone else’s work! I know I cant be the only person who has copy and pasted someone else’s work. Most people have taken someone’s assignment before and used it for themselves at least once. First: Find someone who has already taken the certain class with the same teacher and ask them if you can â€Å"look† at their paper for some â€Å"ideas†. Sometimes it will take a littleRead MoreHow Do You Typically Go About Preparing For A Writing Assignment Essay980 Words   |  4 Pages1. How do you typically go about preparing for a writing assignment? Describe the steps you take, including rereading the assignment, asking questions about it, talking to instructors or friends, jotting down ideas, gathering information, and so on. How far in advance of the due date do you usually begin working on the assignment? Typically, I look at the assignment as soon as I can before the due date in order to begin the brainstorming process. This could be three months or two days prior toRead MoreIntroductory to Online Learning1027 Words   |  5 Pages Understanding a GCU Assignment Worksheet Assignment Background: It is important to read through all components of an assignment in the GCU classroom so that you are aware of its requirements and the expectations of your instructor. Look for the following cues: †¢ What is the objective of the assignment? †¢ What are the elements of the assignment? †¢ How will the assignment be graded? †¢ What are other considerations for completing the assignment well? The purpose ofRead MoreWeek 4 Personal Strategy Card EXP105 Aug2014 Essay770 Words   |  4 Pages B. Carefully describe the degree to which you use each of your Learning Patterns. (Refer to the Personal Learning Profile you developed for your Week Two assignment and any feedback provided by your instructor to determine if you need to refine your responses as you complete this section.) Sequence: When I use sequential pattern on a use first basis I feel most comfortable, knowing that if I follow everything step-by-step makes completing assignments from beginning to end without interruption goRead MoreI Am On The Lower End Of The Use As Needed Spectrum For Using The Sequence Pattern915 Words   |  4 PagesSequence: I am on the lower end of the use as needed spectrum for using the sequence pattern. I tend to stray from using sequence unless I have to. I use my critical thinking skills to evaluate a task, and what is being asked of me before deciding the best way to complete it. I do tend to have issues sticking to directions and the task at hand. I know that I need to intensify my sequence use and try to create more order when completing assignments. In the Week 2 assignment I received feedback aboutRead MoreAshford EXP105 Week 4 assignment857 Words   |  4 Pagesthe degree to which you use each of your Learning Patterns. (Refer to the Personal Learning Profile you developed for your Week Two assignment and any feedback provided by your instructor to determine if you need to refine your responses as you complete this section.) Sequence: Reflecting on my day to day activities, I have come to see how much of it is governed by sequence. From waking in the morning, completing my activities through the day, and preparing for bed. Everything I do though out a dayRead MoreArticle Report On Web Article827 Words   |  4 PagesPinterest More than once I have written about working for temporary agencies. I have a lot of experience with them, and I think temporary assignments are a great way to test different types of companies and jobs. There are certain ground rules to follow when working for temporary agencies. I will list them later. One of the first things you want to do before calling a temp agency to set up an appointment is check out their Web site; most, if not all, agencies have one. If you can register online andRead MoreThe Importance Of Homework On Your Own Words1374 Words   |  6 PagesI’m eager to learn in different ways. I really want to have the time to participate in extracurricular activities, especially those related to the careers I’m interested in. I feel like these would provide me with a sense of what I’d like to major in. The conflict is my schedule. I’m still quite busy with homework and will be adding a job to the mix, so I’m not sure where I can fit this in. Describe how your stressful circumstance could be worse than it is. If I got a lot more homework than was listed

The Purposes of Dr. Martin Luther King Jr. delivered his...

On August 28, 1963 Dr. Martin Luther King Jr. delivered his â€Å"I have a dream† speech in front of the Abraham Lincoln Memorial. Attended by over 200, 00 people after the â€Å"March on Washington† for jobs and freedom. As a civil rights activist Dr. Martin Luther King Jr. gave his speech to all Americans without targeting a specific race, age group, or gender. His purpose for the speech was to inspire a change in both white and black citizens during the civil right era. He spoke about the discrimination, injustices, and segregation of African Americas that was taking place in the United States. The speech called out for the rights of all people, unity among all Americans, determination, equality and freedom among all people. Dr. Martin Luther King Jr. opens his speech with â€Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the emancipation proclamation†, which freed all slaves and gave hope. He immediately mentions how 100 years later the Negro is still not free and is being treated unequal. He advises all Americans to take action immediately but to do so in a non-violent way. Dr. Martin Luther King Jr. made it aware that he wasn’t blind by all the pain and suffering they were going through but he was still holding on to his dream that one day everyone would be able to live in harmony. He also invokes authority by using the Declaration of Independence. Dr. Martin Luther King Jr. quotes, ‘â€Å"unalienable Rights† of â€Å"Life, Liberty and the pursuitShow MoreRelatedLangston Hughes Research Paper25309 Words   |  102 PagesIn 1919, when Langston Hughes was seventeen years old, he spent the summer with his father, Jim Hughes, in Tolu ca, Mexico. Langston had not seen his father since he was a small child, and he was excited about making the trip. However, during this visit, no affectionate bond would develop between Langston and Jim. Jim Hughes was a cold, difficult man, who was driven by ambition to make money and achieve respect. He had moved to Mexico to avoid segregation and racial injustice in the United StatesRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesindex. ISBN 978-0-13-612100-8 1. Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesContents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership is a Process, Not a Position 51 51 70 1. Leadership is Everyone’s Business 2. Interaction between the Leader, the Followers the Situation Cohen †¢ Effective Behavior in OrganizationsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesLibrary of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge. — 15th ed. p. cm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual Read MoreProject Mgmt296381 Words   |  1186 Pagescustomers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 WVR/WVR 0 9 8 7 ISBN 978-0-07-340334-2 MHID 0-07-340334-2 Editorial director: Stewart Mattson Publisher: Tim Vertovec Executive editor: Richard T. Hercher, Jr. Developmental editor: Gail Korosa Associate marketing manager: Jaime Halterman Project manager: Harvey Yep Production supervisor: Carol Bielski Designer: Mary Kazak Vander Photo researcher: Jeremy Cheshareck Media project manager: Cathy Tepper CoverRead MoreFundamentals of Hrm263904 Words   |  1056 Pagesbetter study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student

The Treaty Of Paris After The War Between Great Britain...

In 1782, Benjamin Franklin had formally turned down a substantial peace advancement from Great Britain for a settlement that would support the thirteen colonies with some measure of self-government within the British Empire. Franklin demanded on British recognizing American independence but he refused to consider a peace treaty to separate from France, which was one of America’s allies. Franklin agreed to the negotiations with the British for an end to the war. Peace commissioners John Adams and John Jay joined in, Franklin engaged the British in formal discussions beginning on September 27, 1782. Britain signed separate peace agreements with each of the counties that were involved in knowing about the treaty, either if the country is with or against it. The Treaty of Paris of 1783 was signed in Paris by Great Britain and representatives of the United States on September 3, 1783. The Treaty of Paris ended the war between Great Britain and The United states, also known as The Revolutionary War and The American Revolution acknowledging the existence of the United States as a sovereign country. After the British defeated Yorktown, the American Peace Commissioners Benjamin Franklin, John Jay, John Adams, and Richard Oswarld representing Great Britain, started talking about peace in Paris on April 1782. The American negotiators joined Henry Laurens two days before the preliminary articles of peace were signed on November 30, 1782. The Treaty of Paris ended the war and was notShow MoreRelatedThe Treaty Of Paris And Indian War876 Words   |  4 PagesOutline: 1. From one war to another a.) French and Indian War b.) Ended by the Treaty of Paris 2. Revolutionary War a.) Negotiations between Great Britain and America b.) Informal articles of peace 3. Ending of the Revolutionary War a.) Articles of peace b.) Formal agreements between Great Britain and America c.) 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Intellectual Capital Essay Example For Students

Intellectual Capital Essay A Brief Overview of Intellectual Capital and Analysis of the Edvinsson/Malone FrameworkA Brief Overview of Intellectual Capital and Analysis of the Edvinsson/Malone FrameworkII. Definition of Intellectual Capital (pg. 4-6)III. The Importance of Intellectual Capital (pg. 6-7)IV. Analysis of the Edvinsson/Malone Framework (pg. 7-13)V. General Arguments Lodged Against Intellectual Capital (pg. 13-14)Accounting is a science based on observation. As companies change, the way accountants observe companies must change. Traditional balance sheets, income statements, and statement of cash flows no longer adequately describe a company due to the rapid growth of knowledge-based companies, especially in technological sectors. The Internet and a growth in service industries are also accelerating the need for a change in the way we analyze a firm. Financial statements are failing to adequately describe â€Å"corporate vital signs† by ignoring the importance of ideas, brands, ways of working , and franchises. Intellectual Capital (IC) is important to the growth of a company, and investors need to know how a company maintains and evolves the IC within the organization, and how it channels the IC into its products and services. It is believed that the economic boom of the last two decades is due to recent scientific breakthroughs and new information technology. A constant stream of innovations and productivity gains have enhanced the performance of the economy and driven up stock prices. There is a link between the IC of a firm and its ability to contribute to the economy. The commissioner of the Securities Exchange Commission claims that it is because of lack of good measures that we see tremendous volatility in the knowledge sector . The investor demands higher return because of higher perceived risk, leading to an increases the cost of capital. Moreover, the market becomes inefficient because investors are allocating funds with limited information. This paper is designed to outline the current state of the IC. The importance of IC and compatibility with current accepted accounting principles will be discussed. The Edvinsson and Molone proposal for a â€Å"knowledge balance sheet† will also be analyzed. The terms Intellectual Assets and Intellectual Capital are both used to define intangible assets which are not reported in corporations balance sheets but are a driving force in the creation of corporate wealth. The definition of Intellectual Capital (IC) is elusive. Since the study of intangible assets is a relatively new field, varying definitions appear. Steven Wallman, commissioner of the Securities and Exchange Commission, defines IC as the value of brand-names and the customer base of a firm, as well as the brainpower of the employees and the Research and Development of the firm. Similarly, according to Leif Edvinsson, co-author of the book Intellectual Capital, IC is broken into two main categories : 1. Human Capital: The combined knowledge, skill, and the ability of the companys individual employees to meet the task at hand. It also includes the companys values, culture, and philosophy. Human capital cannot be owned by the company, but the company’s training, support programs, and hiring policy contribute to human capital. 2. Structural Capital: The hardware, software, databases, organizational structure, patents, trademarks, and everything else of organizational capability that supports the productivity of the employees. In a sense, structural capital is knowledge-based assets left at the office when the employees go home. Structural capital also includes customer capital, the relationships developed with key customers. Unlike human capital, structural capital can be owned and thereby traded. Thomas A. Stewart, author of Intellectual Capital, The New Wealth of Organizations, sees three main components of IC: Human Capital, Structural Capital, and Customer Capital . Stewart defines Human Capital as the capabilities of individuals required to provide solutions to customers.† His definition of Structural Capital is the organizational abilities of the organization to meet market requirements . . . to codify bodies of knowledge that can be transferred, to preserve the recipes that might otherwise be lost . . . to connect people to data, experts, and expertiseincluding bodies of knowledgeon a just-in-time basis.† Finally, Stewart adds Customer Capital, which is the value of the business relationships forged by a company. .u4273607f70fd25a6c0989620e810f0c9 , .u4273607f70fd25a6c0989620e810f0c9 .postImageUrl , .u4273607f70fd25a6c0989620e810f0c9 .centered-text-area { min-height: 80px; position: relative; } .u4273607f70fd25a6c0989620e810f0c9 , .u4273607f70fd25a6c0989620e810f0c9:hover , .u4273607f70fd25a6c0989620e810f0c9:visited , .u4273607f70fd25a6c0989620e810f0c9:active { border:0!important; } .u4273607f70fd25a6c0989620e810f0c9 .clearfix:after { content: ""; display: table; clear: both; } .u4273607f70fd25a6c0989620e810f0c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4273607f70fd25a6c0989620e810f0c9:active , .u4273607f70fd25a6c0989620e810f0c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4273607f70fd25a6c0989620e810f0c9 .centered-text-area { width: 100%; position: relative ; } .u4273607f70fd25a6c0989620e810f0c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4273607f70fd25a6c0989620e810f0c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4273607f70fd25a6c0989620e810f0c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4273607f70fd25a6c0989620e810f0c9:hover .ctaButton { background-color: #34495E!important; } .u4273607f70fd25a6c0989620e810f0c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4273607f70fd25a6c0989620e810f0c9 .u4273607f70fd25a6c0989620e810f0c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4273607f70fd25a6c0989620e810f0c9:after { content: ""; display: block; clear: both; } READ: Of truth EssayStewart further narrows the definition by stating that IC must be:1. â€Å"Knowledge that exists in an organization that can be used to create differential advantage.† Therefore, any knowledge in the company

Barcelona Summer time and happy studies

Barcelona Summer time and happy studies Many people argue that Barcelona is the most amazing city not only in Spain, but in the whole world. Long history and extremely rich cultural heritage attract tourists from different parts of the globe. The significance of Barcelona in the evolution of European culture isn’t the only reason why people come there. The city is a big educational center too, that’s why many programs are offered to students, especially language ones. As summer is coming, look at these summer programs in Barcelona. The ISA (International Studies Abroad) has the Spanish language programs for undergraduate students of all levels at the Autonomous University of Barcelona, the University of Barcelona, Menà ©ndez Pelayo International University and the Pompeu Fabra University. The program is extremely comprehensive and covers all necessary points needed for successful study and travel (educational and cultural programs, excursions, insurance, housing, visa support, meeting at the airport). American Institute of Foreign Study prepared three options for undergraduate students who are interested in studying in Barcelona this summer. An intensive program in the Spanish language, a program in the Spanish language and culture, and a program in Soccer and Sport science are available. No matter which one you will choose, it’s a great opportunity to enjoy city walks, museums, cultural sites, Spanish cuisine, music and dances. Besides, being in Barcelona, program participants will go to a day trip to Figueras, Besalu and Gerona. CIS Summer offers an amazing summer curriculum at Barcelona International College. Diverse classes combined with varied extracurricular activities will make your summer unforgettable. The program is aimed to acquaint you with life of the city and people who live there. Such things as excursions, tuition fees, room and board, insurance, support during the program and assistance with academic questions are included in the program package. IAU College introduces an intensive Spanish language program with an opportunity to earn up to six credits. Students will be able to deep into the history of Barcelona, the formation of multi-ethnic population, architecture of the city, its culture and traditions. Students will be accommodated in homestays, so it’s one more benefit, as they can see everyday life of most citizens. Explore the city full of Dali’s and Gaudi’s masterpieces. School of Visual Arts gives a brilliant opportunity to artists to take inspiration, develop their skills, and explore something new in Barcelona. Several weeks in not academic atmosphere in one of the most artistic cities in the world open new spaces for experiments. Students can walk on the same streets and see the same things as world famous artists like Dali, Miro and Picasso did. Monday-Friday classes in studios will develop students’ skills and techniques, and recharge them for the new academic year and home assignments. Spanish Studies Abroad (CC-CS) aims to make students members of Catalan society and culture at least for three months. Many-sides program designed for students from abroad includes a lot of cultural activities, resources, and workshops. Paying program fees students will get room and board, professional studies, the Internet access, study visits, medical insurance and a transcript. The program is a chance not only to get to know more about Barcelona citizens, but also meet people from other countries and share experience with them. IES Abroad presents a seven week program with the opportunity to make up to 10 credits. The first four weeks students spend for intensive language and conversation classes. The last three are dedicated only to the courses in area studies that are available in English or Spanish. Explore the new facts about Barcelona – the brightest star of northeastern Spain, communicate with the locals, in general, enjoy so warn atmosphere of the city.

Berly Markham essays

Berly Markham essays Beryl Markham lead a remarkable life; from the warm and wild farm in Njoro to the wide open skies over Nairobi, Beru, as most natives said her name of Laweit as Arab Maina called her established grand relationships with not only many of the people she came in contact with, but she also have some special bonds with many of the animals she encountered in her life. Although many of the students complained that some of her characters were one dimensional, her chapters lacked focus or even that she didnt dig deep enough into her personal life. I personally the Beryl Markham was an eccentric in her own rite and wrote about people, places and things that influenced her life the most. Besides that you have to give her praises, for such a unique style of writing. To begin to understand that Markhams childhood was not an ordinary one. Spent most of her youth growing up on a farm in Africa by her father. He father whom she loved dearly, was a very talented horse breeder who instilled the love of horses in Markham. When most girls Beryls age were playing with dolls and drinking tea, Beryl was learning to speak African languages and hunting with the Murani tribe who were in a sense much like Beryls family. Beryls father was away doing business much during the day Beryl the Muranis were much her keeper during the day. I think that her father was the first influential person that we come across in West with the Night Beryls mother left who left with Beryls brother Richard to return to England was really not a part of her life. Beryl looked up to her father, she admired his hard work and honesty and incorporated his words or wisdom in truth in her own life. She recalls the stories her father would tells her when she was younger. She says He would tell me old legends about Mount Kenya or about the Mengai Crater...I would ride alongside and ask endless questions (Markham 58). To think that...

Impact of DNA damage induced by anticancer drugs on both S phase and Essay

Impact of DNA damage induced by anticancer drugs on both S phase and mitosis phase of the cell cycle - Essay Example 2005). Cells in any living organism grow, divide, perform their functions and gradually enter apoptosis (programmed cell death) at the end of their life cycle. This process is progressed through a ‘cell cycle’ which mainly consist of four stages as G1 (gap 1), S (synthesis), G2 (gap 2) and M (mitosis). Cell cycle regulation and cancer are intersected fields and hence treating cancer is more or less done in targeting the cell cycle (Collins et al. 1997). During G1, the cells grow in size and prepare for chromosome replication by synthesizing enzymes for the next stage. In S phase, the genomic DNA chromosomes are duplicated to produce two identical chromosomes (replication) and the G2 phase prepares the cells for cell division and synthesis cellular components required for mitosis in the proceeding stage. In the M phase, the replicated chromosomes are divided through a series of processes as Prophase, Prometaphase, Metaphase, Anaphase and Telophase. Subsequently the cell s plits into two identical daughter cells with cytokinensis (Lewin 1990). These cells then enter G0 (resting) stage where they carry on their respective functions or in actively dividing tissues, they once again enter G1 stage to be further divided. Each cell cycle has check points as G1/S and G2/M that is involved in correction mechanisms to prevent any error in this system. Transition through check points are signaled by cyclones and cycline-dependent kinases (CDKs). ATM (Ataxia Telangiectasia Mutated) and ATR (Ataxia Telangiectasia and Rad-3-related) protein kinases are the leading controllers in DNA damage checkpoint signaling (Nishida et el. 2009). This mechanism ensures any error during DNA synthesis mechanism does not pass through the cell cycle. Cells with any mistake are either repaired before progressing or enter into apoptosis (programmed cell death) if the errors cannot be rectified. The G1/S check point ensures the cells have grown into the appropriate size and the DNA is not damaged while in the G2/M check point it is confirmed that the DNA is properly replicated during the S phase. Another check point in the M stage (metaphase check point), see that the chromosomes are properly aligned on the spindle at metaphase. Any mistake detected in any of these check points force the cells to repair or enter apoptosis. Chemotherapy is an efficient and a widely used method of treating cancer. Here the cancerous cells are treated with anticancer/antineoplastic drugs and apoptosis is induced (Muller et al. 1999). Usually a combination of two or more drugs is administered to the patient to increase efficiency. Chemotherapeutic treatments are targeted to destroy actively proliferating cells since cancerous cells are highly proliferating. This has the disadvantage of attacking rapidly dividing normal cells such as in the bone marrow, intestine and hair follicles and cause chemotherapy side effects as hair loss (alopecia) and inflammation in the digestive tract (mu cositis) since the anticancer drugs fails to identify cancerous and normal cells but simply destroys the fast proliferating cells. Chemotherapeutic agents or anticancer drugs are mainly aimed toward cell cycle at

Company Introduction, Market Segmentation, and Product Repositioning Research Paper

Company Introduction, Market Segmentation, and Product Repositioning - Research Paper Example Strategic Mission Statement The mission of Holden Trucking Services is to be preferred trucking firm by being able to deliver the most affordable, high quality and efficient trucking services to the customers. According to Radhakrishnan (2001), trucking services form a very important part of the supply chain for many business and it is critical that it is efficient in terms of service as well as cost. This is what Holden Trucking Services will seek to be doing, that is, provide efficient and reliable services to customers at affordable prices. In its growth outlook, Holden Trucking Services looks to serve the African market. The African market is the most underserved market in this sector of the global economy. Africa is expected to be next big economy in the next twenty years. According to market experts, the current fast growing markets such as India and China will have reached their optimum growth by the year 2050. At the current moment, every firm including trucking firms are con centrating their foreign market growth in the BRICS market. As the African market is being ignored, it is going to be easy for Holden Trucking Services to establish itself as the trucking firm of choice and be able to take advantage when the opportune e time comes. The African market is already a ripe market and is underserved and even without having to wait for the opportunities time. Most African countries don’t have dependable trucking services of their own and therefore depend on foreign firms. None of these foreign firms have been gracious enough to offer localised trucking services. This means that the services are too expensive for the local African market. The services are also inefficient and not dependable especially where time of delivery is critical. Holden Trucking Services will be the trucking firm to fill this gap to make sure that the local market is well served. Marketing Plan Holden Trucking Services will reach the market by personalising the services. The m arket will be divided into smaller cells with each cell being given as much autonomy as possible. This will make sure that every area can be served individually and this will increase the quality of the service to the customers. Holden Trucking Services will also seek to be a low-price leader. The modern trucking business is too expensive for most customers an this always has a negative implication of the customers because most of the customers are businesses which would benefit a lot if they could find a cheaper way to deliver their goods so that they can expand their profit margins (Kendall, 2005). Offering low prices and high quality of service to the customer will be an easy way to enter in the market and Holden Trucking Services seeks to use this as a way to make sure that it curves a market share for itself. Segmentation of the Market Holden Trucking Services will seek to serve the underserved market. Such underserved market include the small scale businesses which usually can not afford to have their own trucks but at the same time find trucking services prohibitively high. In this regard, to be able to serve this market, Holden Trucking Services will use two main strategies. First, it will include smaller trucks rather than having only large trucks. These smaller trucks will help in making sure that the firm is able to dispatch customer’

Vodafone Analysis: Marketing Mix, SWOT and PESTLE

Vodafone Analysis: Marketing Mix, SWOT and PESTLE OBJECTIVES OF THE BRAND AUDITING To know the these days market scenario of Vodafone Cellular Services w.r.t. not only the Indian, on the other share extremely for the field wide Cellular Services. To know the Marketing-Mix of the Vodafone Services. To find elsewhere the customer response for the Vodafone Services. BACKGROUND OF THE CELLULAR Utility INDUSTRY In November of 2006, India reached 100 million GSM subscribers. This places it at 3rd, persist China and Russia, in national subscribers to GSM. All told, there are 140 million cellular subscribers in India. With a total population of 1.1 billion, this system that 12.7% of the population uses cell phones. Compare this to China, with 449 million subscribers and a population of 1.3 billion, with 34.5% saturation. Both countries have cellular concentrations in their major cities, with some spotty coverage in outskirt villages. If you contemplate at this graphic, youll see that the major cities of Delhi, Mumbai, Kolkata, and Chennai cause up about 20.7% of cellular usage. Not only does the native land have margin for growth, on the other artisan the governments rationale is to have 500 million subscribers by 2010. GSM will provide the course of action for this duration as will expansion of companies enjoy Texas Instruments. With that in meaning, finding an entrance into the Indian cellul ar market can be difficult. So, many of the companies have operations in other countries and are not a pure play. Hutchison Telecom Int Ltd (HTX) is a multinational society based in Hong Kong, whose Indian manner, Hutchison Essar, has an impressive 25% market knowledge in Delhi, Mumbai, Kolkata, and Chennai. They extremely have an impressive presence in the smaller cities and more rural areas of India. Their business in India is just a parcel of the puzzle, as Hutchison Telecom has operations in a number of Asian markets. HTX isnt the meaning to enter into this market, as they are looking to sell off the Hutchison Essar division, for 14 billion USD. Maxis Communications BHD [5051.KU], U.S. private-equity kingdom Texas Pacific Quota [TPG.XX], Vodafone Plenty PLC (VOD), Indias Reliance Communications Ltd. [532712.BY], and Indias Essar Quota are among those interested in buying the native land. Whoever buys this division will ease from the strong market presence, GMS capability and duration practicable. A kingdom with a mini footprint in the cellular market is Mahanagar Ring Nigam Ltd (MTE), which trades in ADRs on the NYSE. Unfortunately, they have a petty market presence (2.3 million subscribers) and offer cellular servicing only in Delhi and Mumbai. Land-line call services bring in the majority of their revenue. Revenue from mobile services only brought in 10% of their revenue in the persist fiscal year. Between March and November, their cellular subscribers have grown 21%. The cellular market in India stands to facilitate their duty and if they can increase the scope of their internet services, the credible of that market will extremely facilitate them. COMPETITIVE Subject OF CELLULAR SERVICES IN INDIA Airtel is ranked number one in terms of building brand equity. Vodafone is ranked second in maintaining reliability, knowledge, esteem. The brisk competitor of Vodafone is Airtel followed by Sense, Tata, Reliance and BSNL. Brand equity can be managed by stressing on brand loyalty, creating brand responses .i.e. how customers respond to the brand marketing career, focusing on the customers personal impression and probation, by increasing brand quality .i.e. services that are been provided by Vodafone ,brand credibility .i.e. the kingdom should have a beneficial reputation in the minds of the customers. Airtel is in a superior way than Vodafone in terms of Brand Reputation bill. Vodafone is having highest Brand equity valuation in the Indian Cellular Services Industries. Airtel This kingdom was established in 1995 by Sunil Mittal as a Universal Limited Gathering, Airtel is the largest telecom overhaul provider in Indian telecom sector. With market capitalization of over Rs. 1,360 billion, Airtel has 31% of total market knowledge of GSM servicing providers. Providing GSM services in all the 23 circles, Airtel was the first private player in telecom sector to connect all states of India. Extremely, Airtel is the first mobile overhaul provider to introduce the generation prepaid services and electronic recharge systems. After establishing itself in the domestic market, Airtel is these days spreading its wings in US by providing its mobile overhaul under the reputation call home to the NRIs. Having achieved huge success in mobile services- postpaid and prepaid- Airtel has at once entered fixed-line telephony providing broadband services in 92 cities across India. The society has an optical fiber network of 35,016 km and a customer mould of 35,440,406 GSM mobile and 1,819,083 broadband subscribers. About Vodafone The society was formed in 1984 as a subsidiary of Racal Electronics. By 1991, it was a separate class, known by its present reputation, and with its first controlled overseas development in Malta. A combination of acquisitions and partnerships with other networks has made Vodafone the worlds largest mobile telecommunications society, with equity interests in 26 countries across five continents and partnerships in another 14. Vodafone is teaching itself quickly to have a deeply ingrained customer understanding in line to cause it nimble while developing the scale, scope, and potency of a large multinational. The focus on customer understanding and segmentation knowledge is highly salient to insure that Vodafone doesnt get sluggish and is able to deliver on customer needs rapidly. Vodafone is the worlds largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 25countries worldwide across 5 continents 40 partn er network with200 million customer worldwide. Vodafone is a public limited convention with listings on the London and Virgin York stock exchanges. Global recognition of the Vodafone brand is growing as the gathering rolls elsewhere its identity into modern markets. On the other share, it retains limited names and imagery in markets where this is authentic to maintaining the trust of customers. To relieve promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. Basically our objectives were to find elsewhere the behaviors of the consumers towards the Quality of the product. After the cost of the product. After the acceptable presentation of the product which includes the utility. If the consumer is after or comes for particular product and why, either by rationale of of effective advertisement on the media enjoy television or info papers or other means of advertisement. Vodafone Essar in India is a subsidiary of Vodafone quota commenced transaction in 1994 when its predecessor Hutchison telecom acquired cellular licenses for Mumbai. These days it has operations in 16 circles covering Indias mobile customer mould with 34.1 million customers. Vodafone Essar under hutch brand has named the most respected telecom society best mobile servicing in native land. They are most effective creative advertiser of the year. Vodafone has partner with Essar plenty as its principal joint venture partner for Indian market. Vodafone launched there brand across in India on 21st September 2007 Essar plenty has diversified Office Kingdom with governance in manufacturing as well as utility sector. Steel Force Potency Indication Shipping logistics Constructions Mission Statement We will be the communications leader in an increasingly connected area Vodafone Quota Plc is the worlds influential mobile telecommunications kingdom, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Companys subsidiary undertakings, joint ventures, associated undertakings and investments. The Groups mobile subsidiaries manipulate under the brand term Vodafone. In the United States the Groups associated undertaking operates as Verizon Wireless. During the persist two financial years, the Quota has extremely entered into arrangements with network operators in countries where the Parcel does not hold an equity stake. Under the terms of these Partner Network Agreements, the Quota and its partner networks co-operate in the development and marketing of global services under dual brand logos. At 31 December 2008, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that h our, the Plenty had 289 million customers, excluding paging customers, calculated on a proportionate target in accordance with the Companys percentage polity in these ventures. The Companys ordinary shares are listed on the London Stock Interchange and the Companys American Depositary Shares (ADSs) are listed on the Virgin York Stock Interchange. The Gathering had a total market capitalization of on all sides of  £74 billion at 31 December 2008. Vodafone Portion Plc is a regular limited society incorporated in England under registered number 1833679. Its registered office is Vodafone Habitat, The Connection, Newbury, and Berkshire, RG14 2FN, England. Vodafone is the worlds largest provider of voice and string letter services to consumers and enterprise customers. The society employs about 66,000 community on all sides of the existence. The native land headquarter is situated in Berkshire, UK. Vodafone operates through single reportable business segment: servicing of communications services and products. At the speck of March 2007, the native land had 206 million customers worldwide. (Vodafone, 2007) VODAFONES STRATEGIC OBJECTIVES Revenue stimulation and cost reduction in Europe Innovate and deliver on our customers total memo needs Deliver strong activity in emerging markets Actively manage our portfolio to maximize returns Align capital structure and shareholder returns policy to strategy Key issues and problems Key issues and problems for Vodafone insert how the kingdom manages to coordinate its growth and to maintain its competitive servicing in the dramatically changing market area of the dynamic telecommunication sector. BRAND ELEMENTS OF VODAFONE VODAFONES BRAND MANTRA Vodafones internal brand mantra is simple and memorable. It stands for Prize, Reliability and Innovation. It is referred to throughout all business activities across the existence. BRAND Bill BRAND PERSONALITY OF VODAFONE A series of virgin corporate values and four desired brand personality traits for Vodafone were identified: Energetic Passionate Proactive Expert To instill the contemporary brand personality traits within the attitudes of employees at Vodafone, NKD chose a teaching pathway that involved hands-on experiential learning using a range of sensory techniques. At each learning interval, employees were immersed in a friendly, themed existence which exuded the virgin Vodafone brand personality. NKD focused on three core programmers to reinforce the modern kingdom branding. A series of live events called Winning Together was used to inspire the companys 400 retail employees and equip them with world-class sales skills. This has by target of become the induction program for all modern retail employees. All shop managers and limited area managers attended a two-day session called Salient Together, which provided leadership and governance skills designed to be applied back in the workplace. Staying Together was a live subject of key community processes, transforming them where necessary to reflect the modern retail promise, brand person ality and society culture. VODAFONES PERSONALITY CAMPAIGN Strengths Influential Consistent Integrated Weaknesses Not own able Not sustainable Vodafones brand essence is: Red: For the prize and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and career funny. COMPETITIVE Utility The competitive utility of Vodafone Services was that, that it is equally strong as Mobil ink on the other share at an affordable bill. This function possesses some kind of uniqueness which the other brand does not possess. Which differences to promote Not all brand differences are salient or worth-while not every difference makes skilled differences are primary or worth-while not every difference practise a beneficial differentiator. Each difference has the feasible to draw up society costs as well as customer benefits .therefore; the kingdom must carefully appropriate the ways in which it will distinguish itself from competitors. A difference is valuation establishing to the extents that it satisfies the later criteria: Affordable: Our services are a unique in many aspects; one of them is the valuation. We have offered our comment services at low cost than the other services. We are able to do this by target of of the virgin technology, equipments, and accessories. The contemporary techniques relieve us to minimize the valuation in the tea production. Influential: The difference delivers a highly valued facilitate to target buyer. Superior: The difference is superior to other ways that customers might receive the same facilitate. Communicable: The difference is communicable and visible to buyers. Preemptive: Competitors cannot easily draw up the difference. Profitable: The product must provide a authentic advice to consumer. With a large market knowledge in Indias major cities and presence elsewhere of the cities, they will be able to capitalize on Indias cell call expansion. Hutchison has said that it will not select anything less than 14 billion and assorted think that the offers are creeping closer to 20 billion. Vodafone is a major player in this acquisition, on the other artisan they have some hurdles to overcome. Vodafone has levy forward a non-binding offer of 16.5 billion, on the other share Essar has a chance to match this, and with the backing of Reliance Communications, the ante could come close to 20 billion. Essar Groups these days 33% stake in the society gives them salient influence if Vodafone were to try to practise changes to the society post-acquisition. If Vodafone does really get Hutchison Essar, the knowledge valuation might drop pending the final purchase cost. I would wait and examine the outcome of this before making a move on Vodafone. If its shares drop when the offer is announ ced, I would pick them up. The street meaning Vodafone spent extremely all the more when it acquired Turkeys Telsim Mobil Telekomunikasyon, on the other share Vodafone quickly turned that native land on all sides of and it is in a all the more in a superior system position. Facing cellular saturation in the European market, Vodafone has found acceptable activity credible in emerging markets and acquiring Hutchison Essar would only strengthen its office as Indias cellular market begins to explode. VODAFONES MARKETING MIX -4PS A longer reputation marketing strategy is underpinned by careful planning and a successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps. Product features and benefits of a skilled or utility Place where the acceptable or servicing can be bought Valuation the valuation of a acceptable or utility Promotion how customers are made aware of a skilled or overhaul. Product A product with many different features provides customers with opportunities to chat, play games, dispatch and appropriate pictures, moderate ring tones, select string about travel and sporting events, hire billing string and soon impression video clips and dispatch video messages. Vodafone live! Provides on-the-move string services. Place Vodafone UK operates over 300 of its own stores. It extremely sells through independent retailers e.g. Machine ring Warehouse. Customers are able to examine and practice products they are considering buying. Community are on labourer to ensure customers needs are matched with the correct product and to explain the different options available. Bill Vodafone wants to practise its services accessible to as assorted community as practicable: from the young, through apprentices and high powered business executives, to the more mature users. It offers various pricing structures to suit different customer groups. Monthly reward plans are available as well as prepay options. Call users can top up their telephone on dossier. Vodafone UK gives NECTAR reward points for every  £1 spent on calls, subject messages, picture messages and phone tones. Promotion Vodafone works with icons such as David Beckham to communicate its brand values. Above the list Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the comment extremely effectively. This is known as above the borderline promotion. Below the dossier Stores have special offers, promotions and speck of sale posters to attract those inside the stores to purchase. Vodafones stores, its products and its staff all project the brand image. Vodafone actively develops skilled regular relations by sending press releases to national newspapers and magazines to explain contemporary products and ideas. BRAND AND CUSTOMER COMMUNICATIONS Among all the Brand most powerful brands ranking is Ranked 9th globally. Vodafone has continued to focus on delivering a superior, consistent and differentiated customer participation through its brand and communications activities. A virgin Marketing Framework has been developed and implemented across the office, which includes a contemporary vision of expanding the Groups category from mobile only to total communications to be the communications leader in an increasingly connected existence. Brand and customer participation continues to implement Vodafones promise of helping customers cause the most of their interval. The brand utility has extremely developed a methodology to develop competitive limited market brand positioning, with limited brand positioning projects these days implemented in 12 markets. To enable the consistent practice of the Vodafone brand, a fix of guidelines has been developed in areas such as advertising, retail, online and merchandising, all including naked truth on how to cause the brand duty across every touch speck. By rationale of June 2006, eight markets have implemented the global retail base. In September 2007, Vodafone welcomed India with the Hutch is these days Vodafone campaign. The migration from Hutch to Vodafone was one of the fastest and most comprehensive brand transitions in the novel of the Plenty, with 400,000 multi brand outlets, over 350 Vodafone stores, over 1,000 petty stores, over 35 mobile stores and over 3,000 touch points reframed in two months, with 60% completed within 48 hours of the regulate. Vodafone regularly conducts Brand Health Tracking, which is designed to measure the brand performance against a number of key metrics and practise insights to facilitate the polity of the Vodafone brand across all Vodafone branded operating companies. This tracking has been in place by rationale of 2002 and provides continuous historical list against key metrics in all 19 Vodafone branded operating markets. Each operating society manages a interpret that complies with the standards and methodology fix by Vodafone Plenty Insights. An external accredited and inde pendent market trial aggregation provides global coordination of the methodology, reporting and subject. As a result of these activities the Vodafone brand is these days ranked number 11 in the Brand Top 100 global brands record, recently published in The Financial Times, with an estimated bill attributable to the brand of  £18.7 billion. For the 2008 financial year, Vodafone brand preference among its own users reached 81.9%, up 2.0 percentage points on the previous financial year, and a performance level that is 1.0 percentage speck higher than its closest competitors. In addition, the brand control among non-users of the brand has increased in the 2008 financial year to 33.5%, 1.8 percentage points above its market knowledge. STP Controversy Segmentation Mode Generation Overhaul usage Area of customer Duration of overhaul Geographical poser Targeting Vodafone is adopting a multi segment approach. They are offering a series of differentiated products to their respective market. Habitat calling cards for the family of those professionals who used to business abroad. Rs. 10 recharge for mini users. Cheap SMS facilities for youth. Facilities for circle users. Positioning -Where you go network follows you. Hutch as a brand always tried to connect with consumers in simple honest authentic transaction, while Vodafone is more young fun brand. So consumers will scrutinize a shift reflecting a more vibrant brand. The pug actor Irfan Khan will be retained for the brand promotion. They are talking about the exclusively of the network services they are offering to customers. Stores Mass media coverage Innovative distribution to reach customer Exclusive shops Hubs spoke Associate distributor Customer function Shop call centers Vans Relieve desk BRAND POSITIONING OF VODAFONE IN 1997-98 Brand Positioning of Vodafone currently VODAFONES POSITIONING OPPORTUNITY Differentiate the market using two vastness: service and consumer mindset. Telstra, as the traditional market leader, was perceived to have an audience comprising a conservative and older mindset. Its communications reinforced this perception. Optus with a servicing focus was increasingly becoming a conservative son of Telstra. BRAND EQUITY Probation OF VODAFONE Vodafone stands 9th position among all over the worlds brands in the terms of brand valuation. Points of Parity and Points of Difference of Vodafone Airtel Points of Parity Both the brands have same pricing strategies. Both the brands have same market segmentation. Points of Difference Target customers of Vodafone are middle troop citizens whereas Airtel targets the elite and up market aggregation citizens. Airtel positions itself as a lifestyle brand whereas Vodafone positions itself as habitual mans brand. SWOT Subject OF VODAFONE Strengths Diversified geographical portfolio with strong mobile telecommunications operations in Europe, the Middle East, Africa, Asia Pacific and to some amplitude the US Network infrastructure Influential presence in emerging markets such as India Weaknesses Slender focus of coercion of mobile on climate. Negative reimburse on assets (ROA) under perform key competitors liking ATT, BT Portion, Deutsche Telecom US business not nearly as strong as European/rest of the existence operations 80% of its duty is generated in Europe (see below for explanation) Opportunities Improve accessibility to wide range of customers Focus on cost reductions improving returns Majority stake in Hutchison Essar in India Probation and development of modern mobile technologies Threats Highly competitive market All the more lags extreme major competitors in the US Besides high penetration rates in key European markets European Union rule on cross-border cell telephone usage by customers Airtel is the biggest threat in India, it has maximum market participation in India. Meet the rising expectations of the brand loyal customers. PEST Examination Its an controversy of native land at broad macro level examines the kingdom under heading of political,  economic, social technological factors. Political- governmental legal issues affecting how gathering operates Edict Infrastructure Banning of telephone in trustworthy circumstances Health issues Economical Factors influencing the purchasing force of customer companies publish of capital. Valuation of 3G licenses Reward of telephone duration driven down. Worldwide recession. Third existence countries. Social Demographic cultural aspects of existence witch influence customer needs market bigness. Health subject. Demographic social trends. Picture phones. Mobile Etiquette. Saturation site. Technological Modernization innovativeness over a hour of generation influential to contemporary contemporary  technology. The cellular services has been started modern technologies enjoy following- 3G UMTS (2.5G) GPRS/WAP SMS/MMS The VRIO Framework Reward Rarity Imitability Aggregation Competitive implications Network infrastructure Yes No No Yes Competitive parity Diversified revenue base Yes Yes No Yes Temporary competitive utility Salient market position Yes Yes Yes Yes Sustained competitive function Network infrastructure One of Vodafones key technologies and wealth is the strong network infrastructure that supports its operations. To be able to provide mobile services, a strong network infrastructure is fundamental for the society. Vodafone operates 2G networks, through GSM networks, in all its mobile operating subsidiaries, offering its customers services such as voice, subject messaging and basic string services. All the networks application GPRS or 2.5G as well, which enables wireless access with mobile devices to list networks prize the internet. Vodafone extremely controls 3G networks offering its customers mobile broadband record access services allowing list download speeds of up to 384 kilobits per second. 2006 launched High Rapidity Downlink Packet Access (HSDPA) technology shortens download times significantly with record transmission speeds of up to 3.6 megabits per second and makes the usage of mobile broadband services all the more more skilled for the customers. HSDPA is enabled in the existing 3G network with after software updates. (Vodafone, 2007) The strong network infrastructure is a primary resource and enables the native land to respond to the growing customer needs with high quality services these days and in the ultimate. This salient resource is not a rarity in the wireless telecommunication industry and therefore it cannot be costly for the competitors to imitate. Many of the worlds large mobile operators have the same access to the same technology as Vodafone and a governance over massive networks. Vodafone is extremely well organized to exploit the all-inclusive competitive practicable of the network infrastructure by providing the employees a productive and safe working nature with good-looking performance based incentives. This resource is an organizational compel and generates a competitive parity. Diversified revenue mould By acquisitions, stakes in companies, and partner networks Vodafone has strategically expanded its presence to consider the whole existence. The native land has equity interests in 25 countries. Vodafones partner network arrangements extend to a further 38 countries. (Vodafone, 2007) Vodafone has significant mobile operations in countries such as Germany, Italy, Spain, UK, E gypt, Kenya, South Africa, Australia and Contemporary Zealand. In 2007 the largest geographic region was Germany with a contribution of 17.1% to the total revenue, followed by UK 16.3%, Spain 14.1%, Italy 13.5%, and other Europe 13.5%. Arcor and Pacific contributed 9%, Middle East, Africa and Asia 8.2%, and Eastern Europe the rest 9% of the revenues. (Datamonitor, 2007) Vodafones global reach and geographically diversified revenue base is a leading resource for the native land. This primary resource helps the kingdom to compensate its risks and losses. As diversified as Vodafones revenue replica is it is a rarity within the wireless telecommunication industry. Vodafones strategy is to actively plain their portfolio by investing into markets that offer a strong limited position. With strict financial investment criteria Vodafone maximizes its and its shareholders returns. (Vodafone, 2007) Vodafones competitors would not face a bill disadvantage in trying to imitate this resource. It is more about the strategy that a society implements than about the financial resources. Vodafone is well organized to exploit the plentiful competitive feasible of this leading and infrequent resource. The Boards argument is to generate trustworthy that the companys employees are aware of Vodafones strategic goals and mutual obligations. This resource is an organizational vigour and distinctive potency and generates a temporary competitive utility. Influential market position Vodafone is the worlds primary mobile telecommunications society. Vodafone operates in Europe, the Middle East, Africa, Asia Pacific and the US by subsidiary undertakings, associated undertakings and investments. In countries with significant operations Vodafones market shares are impressive; Germany 36%, Italy 33%, Spain 31%, UK 26%, South Africa 58%, US 25%, Egypt 48%, and Australia 18%. (Dossier monitor, 2007) A strong market share with the market leader position is an extremely influential and meagre resource which improves the companys brand image and gives it a solid foundation to enter contemporary credible markets. This resource is imperfectly imitable and the competitors would face a cost disadvantage in obtaining or developing it. Vodafones market leader position is based on the liking and effort of the companys employees. The society is well organized to plain effectively its employees to reach their all-inclusive practicable and benefiting themselves and the native land. This resource is an organizational coercion and sustainable distinctive potency and generates a sustained competitive overhaul. Porter Five Forces Of Vodafone Rivalry The threat of rivalry in this business is impacted by the low number of big firms in the market. There are a sporadic numbers of large firms worldwide that competes for the market share; this lowers the threat of rivalry. The firms that are in the profession on the other artisan are besides competitive and by rationale of of a relative slow market activity in this industry the firms fight over the market shares that are elsewhere there and that increase the threat. There is extremely a low level of switching costs to

Elements Of Fiction :: essays research papers

Elements of Fiction When you read a story, you are reading a work of fiction. FICTION is writing that comes from an author’s imagination. Although the author makes the story up, he or she might base it on real events. Fiction writers write either short stories or novels. A SHORT STORY usually revolves around a single idea and is short enough to be read in one sitting. A NOVEL is much longer and more complex. Understanding Fiction CHARACTERS are the people, animals, or imaginary creatures that take part in the actions of the story. Usually, a short story centers on events in the life of one person or animal. He or she is the main CHARACTER. Generally, there are also one or more MINOR CHARACTERS in the story. Minor characters sometimes provide part of the background of the story. More often, however, minor characters interact with the main character and with another. Their words and actions help to move the plot along. The SETTING is the time and place at which the events of the happen. The time may be the past, the present, or the future; day or night; and any season. A story may be set in a small down or a large city, in a jungle or an ocean. The sequence of events in a story is called the PLOT. The plot is the writer’s blueprint for what happens in the story, when it happens, and to whom it happens. One event causes another, and so on until the end of the story. Generally, plots are built around a CONFLICT-a problem or struggle between two or more opposing forces. Conflicts can be as serious as a boy’s attempt to cope with his father’s illness or as humorous as a teacher’s struggle with a foreign language. The struggle between two opposing forces is called a CONFLICT. Every story has it. The conflict makes you keep reading the story to learn the outcome of the struggle. When one character fights another character or battles nature, the conflict is referred to as EXTERNAL CONFLICT. When the struggle takes place within the character, it is an INTERNAL CONFLICT. Although the development of each plot is different, traditional fiction generally follows a pattern that includes the following stages: EXPOSITION - Exposition sets the stage for the story. Characters are introduced, the setting is described, and the conflict begins to unfold. COMPLICATIONS - As the story continues, the plot gets more complex.

Netw410 Week2

Lab Report 1. What are the business goals? (10 points) Business Goals for this project include addressing the growth of on-campus and online students. To accomplish these goals a centralized server located in new IT wing of the administration building providing online backup of all data. Replacing the PBX-based telephone system with a VoIP based system and connecting all buildings providing high-speed wired network connection for all facility offices will be implemented along with controlled wireless access for students.Wireless access for students and general population will be provided outside the building. These steps are necessary to build a solid infrastructure for the network and allow for and to plan growth. Funding has been established to purchase land 15 miles away and as the campus expands this will be the next site for expansion.The actual business goals for this project is to offer new and better services and support, open the network to key constituents, build relationsh ips and information accessibility to a new level, as a basis for the network organizational model, avoid business disruption caused by network security problems, avoid business disruption caused by natural and unnatural disaster, modernize outdated technologies and reduce telecommunications and network costs, including overhead associated with separate networks for voice, data and video. 2.What are the business constraints? (10 points) The business constraints are like all companies and they include budgets, personnel, policies and schedule. None of which have been defined in our design lab scenario. Budget costs include equipment purchases, software licensing, maintenance agreement and staff training. Personnel constraints related to the business constraints to be considered include the availability of existing trained personnel and if existing personnel must receive additional training to implement and maintain the proposed network changes.Policies of the organization must be cons idered and since this a community college determination of protocols, standards and vendor selection must be determined. The final business constraint addressed should include the schedule of the implementation as not to interfere with current operation by faculty, staff and students. 3. What are the technical goals? (10 points) Technical goals of the project include improving responsiveness and throughput of the network as many users are added along with additional applications, especially the VoIP based system.Simplifying network management is obtained by centralizing the server(s) and backup in a newly built IT wing in the administration building. By this centralization and backup improvement should be obtained to the security and reliability of applications and data along with decreased expected downtime. By offering high speed wired network connections to each faculty office and controlled wireless access for the students modernizing outdated technologies shines as one of the t echnical goals. With all these proposed improvements scalability of the network is achieved. . What are the technical constraints? (10 points) The current system equipment must coexist with the new equipment and as already discovered there must be increased bandwidth. Existing wiring should either be upgraded to accommodate upgraded speeds. The new or expanded network must not interfere with the current applications. Any new network or expanded network should also ensure IPv6 compatibility. 5. Diagram the existing network. (10 points) The actual Visio drawing is also submitted 6. Describe the existing network traffic. (10 points)Current network traffic is at 73% or more utilization based on a five minute average with sustained spikes to 100% on the Cisco FastHub 400s installed in each building. Approximately 42 students are logged into each wireless access point. This is creating lag times and most assuredly dropped packets. While dropping packets with data is troublesome it is disa strous for voice or video. According to our text there should be no shared Ethernet segments that are saturated (no more than 40% network utilization. ) The current system is working at 73% utilization. Network traffic must be improved. 7.Complete this table for all of the applications that currently run over the network. (10 points) Application Name| Type| New or Existing| Criticality| Comments| Google Apps for Education| Email / Web Site| Existing| X| | MS Office| Productivity| Existing| X| | Web Browser (IE)| Productivity| Existing| X| | Catalog / Checkout System / Library| Database| Existing| | Administration Building only| Data Share| Productivity| Existing| X| | Terminal Emulation Program (AS400) | Productivity| Existing| X| Administration Building only| Blackboard Learning | Management System (CRM)| NEW| X| Internet Connection|

Analysis Of Letters From Birmingham Jail - 1323 Words

Amy Williams Professor Severson UCOR 2900-07 31 January 2017 Political Parallels in â€Å"Letters from Birmingham Jail† Dr. Martin Luther King, Jr.’s response to a public statement of concern from multiple Southern white religious leaders entitled â€Å"Letter from Birmingham Jail† is perhaps one of the most important and influential pieces dedicated to the fight for equality written in the last one hundred years. It is striking just how much of the content within this letter continues to ring true. Numerous arguments King makes are still extremely relevant today, and it is nearly impossible to engage with and reflect on this text without drawing parallels to the current political landscape. This paper will discuss exactly how particular points†¦show more content†¦Much like many white people in the South believed black protestors had no right to infiltrate their cities in the 1960s, a large number of Americans are against the idea of letting refugees or anyone that follows a strongly stereotyped religion into the ir country. However, like King says, â€Å"injustice anywhere is a threat to justice everywhere† (78). Over the course of history, the United States have established themselves as a major power with the intentions of helping others. Whether the tactics for this have actually been successful in the past is a different discussion, but if the motives are pure, then this country has a moral and ethical obligation to help those in need. In this case, that would mean allowing these refugees into the country and not continuing to stigmatize an entire group of people any further. This country turned away refugees during World War II, and a portion of them were killed in the Holocaust. The exact same thing could potentially happen if these refugees and muslims are banned from traveling into the United States. King defends the protestors’ decision for direct action over negotiation by saying â€Å"Nonviolent direct action seeks to create such a crisis and establish such creati ve tension that a community that has consistently refused to negotiate is forced to confront the issue. It seeksShow MoreRelatedRhetorical Analysis Of Letter From Birmingham Jail1052 Words   |  5 Pagesdiscrimination is? A Rhetorical Analysis of Letter From Birmingham Jail It is known to all that Martin Luther King is a famous person in America, who strongly goes against the racial discrimination all the time. Here, in this letter, Letter from Birmingham Jail, it is easy for us to realize that racial discrimination appears and the non-violence action is still serious at that time. As a matter of fact, this letter is coming from the people in the Birmingham jail, stating their inner thoughts aboutRead MoreLetter From Birmingham Jail Analysis850 Words   |  4 Pagesfriends. (MLK)† This quote from the inspirational civil rights leader captures the motivation behind his â€Å"Letter from Birmingham Jail.† He wrote this letter in 1963--after he had been jailed--in response to southern white clergy who called his actions â€Å"unwise and untimely.† Although MLK utilizes many varying appeals and devices, Kairos and anaphora are the most forceful because they pressure the white clergy and stimulate guilt in them. MLK inserts kairos in his letter to pressure the white clergyRead MoreRhetorical Analysis Letter from Birmingham Jail1517 Words   |  7 PagesPonder Eng291-001 13 September 2013 Rhetorical Analysis Rhetorical Analysis of â€Å"Letter from Birmingham Jail† â€Å"Letter from Birmingham Jail,† by Martin Luther King, Jr., is a letter in which King is writing to his â€Å"fellow clergymen† in a response to their recent criticism of the actions he was leading in Birmingham at the time. The letter was written in April of 1963, a time when segregation was essentially at a peak in the south. Birmingham, in particular, is described by King as â€Å"probablyRead MoreAnalysis Of Letter From Birmingham Jail785 Words   |  4 PagesWhile imprisoned in Birmingham Jail, Martin Luther King Jr. received a letter from the local clergymen that condemned his actions calling them rash and extreme, in response Dr. King wrote his own letter back defending his decisions. In his letter from Birmingham Jail, Dr. King introduces the idea of positive extremism as he attempts to convince the clergymen of the need for direct action in Birmingham, by showing the similarities in his own struggles and those faced by countless historical and biblicalR ead MoreCritical Analysis: Letter from Birmingham Jail1191 Words   |  5 PagesCritical Analysis Essay â€Å"Letter from Birmingham Jail† In arguing, writers use different techniques to effectively convey their message to their intended audience. Dr. Martin Luther King Jr.s Letter from Birmingham Jail was a response to A Call for Unity by eight white clergymen in which King’s presence in Birmingham and his methods of public demonstration were questioned. King’s letter was not only a response to his presence in Birmingham, but he also used the opportunity to address theRead MoreLetter from a Birmingham Jail Analysis1025 Words   |  5 Pagesâ€Å"A Letter from Birmingham Jail† by Martin Luther King Jr. was written in the margins of a letter posted by the clergymen of Alabama at this time that sparked his interest and while he inhabited the jail cell for parading around without a permit. This time allowed him the ability to respond wholeheartedly to this cynical oppressing. King’s letter addresses specific points presented in the Clergymen’s and this direct response distinguishes Kingà ¢â‚¬â„¢s strong points through his powerful writing.   UnethicalRead MoreLetter From Birmingham Jail Analysis1617 Words   |  7 Pagespeaceful protests in Birmingham, Alabama, he was jailed on accounts of â€Å"parading without a permit† (King 3). While in jail, Martin Luther King, Jr. wrote a response to â€Å"A Call For Unity,† written by eight white clergymen of Birmingham, regarding King’s actions as â€Å"unwise and untimely† (King 1). This famous response soon came to be known as â€Å"Letter From Birmingham Jail,† and is currently regarded as one of the best pieces of rhetoric ever written. Dr. King’s â€Å"Letter From Birmingham Jail† is thoroughlyRead MoreAnalysis Of Letter From Birmingham Jail1058 Words   |  5 PagesLetters from Birmingham Jail, was Dr. Martin Luther King Jr.’s response to an open letter from eight Caucasian clergymen in the state of Alabama who had condemned the actions of King Jr. and blac k civil rights leaders. Dr. King Jr. made an impassioned argument addressing the concerns of the clergymen and vigorously discussed shock at their response. His letter covered a multitude of factors clearly and succinctly in a stinging critique of the clergymen’s views. In his infamous letter, Dr. King JrRead MoreSummary and Rhetorical Analysis of â€Å"Letter from Birmingham Jail†1708 Words   |  7 PagesSummary and Rhetorical Analysis of â€Å"Letter from Birmingham Jail† Martin Luther King Jr. was arrested on April 12, 1963, in Birmingham, for protesting without a permit. The same day that King was arrested, a letter was written and signed by eight clergymen from Birmingham and titled â€Å"A Call for Unity†. The letter called for ending demonstrations and civil activities and indicated King as an â€Å"outsider†. On April 16, 1963, King responded to their letter with his own call, which has come toRead Moreâ€Å"Letters from a Birmingham Jail† Analysis of the Rhetorical Appeals1182 Words   |  5 Pagescreate a trustworthy bond with the audience, support his claim through reason, and create emotion in the audience that compels them to leap out of their seats and take action. Martin Luther King Jr. attempted to do this when he wrote an open letter while in his jail cell after a peaceful debate against segregation. His lettered response was guided at a statement by eight white Alabama clergymen saying that segregation should be fought in court and not on the streets. King uses a combination of three